ABOUT THE PROJECT
Self-Love In Schools.
A multi-platform group project that aimed to convey the importance of self-love and mindfulness in primary school. Targeting parents and teachers, the psychological research behind its benefits were shared across a range of online and offline formats. My role in the project was to create branding, 3D characters and to produce an informative booklet, alongside contributions to the production of our educational podcast.
Solution?
Engaging and relevant branding was established in the form of a rainbow colour palette, bold typography and fun 3D characters. This branding was used to promote our podcast, booklet and social media and it effectively reflected the pupil-related subject matter but catered to an adult audience. The characters, who were designed to represent the ups and downs of school in an inclusive way, were incorporated into the vibrant and engaging booklet. This provided scope for future growth in the form of animation and video content.
TOOLS: Adobe InDesign, Adobe Illustrator, Blender, Podcast Studio.
A page of scattered orange and yellow spheres with smiling or sad faces..
A page on self-love in primary school with an orange and yellow gradient background.
A page of scattered pink and purple spheres with smiling or sad faces..
A page on self-love and mental health with an pink and purple gradient background.
A page of scattered green and blue spheres with smiling or sad faces..
A page on the importance of teachers with an green and blue gradient background.
A page of scattered purple and blue spheres with smiling or sad faces..
A page on self-love and next steps with an blue and purple gradient background.
WHAT THE PROJECT ACHIEVED...
Fresh Ideas.
Incorporated character design to boost growth and provide scope for future content.
Tailored Content.
Finetuned PDFs to optimise them for both online and offline audiences.
45% Growth.
Growth in Instagram followers following the release of booklet.
