ABOUT THE PROJECT
You can donate to WHY here!
We Hear You
We Hear You is a Frome-based charity providing much-needed support for those impacted by cancer and life-threatening conditions. In 2024, they launched their new WHYinwork service, but it needed a brand.Solution?
Create branding and promotional content to kickstart their WHYinwork branch. Dark purple, pastel blue with hints of pink retained the connection to We Hear You, whilst establishing WHYinWork as its own brand. Collaborating closely with the team, I produced a logo, leaflets, flyers and a website. Using QR codes, brand logos, brand colours and contact details, all materials were characterised by a smooth user-journey and recognisability. TOOLS: Adobe Photoshop, Adobe Illustrator, Wix, Visual Studio Code, Canva, Eventbrite.
A poster promoting training seminars. It has purple text, an image of people writing in notebooks and the WHYinwork and WHY logo.
A poster displaying different events, locations and dates. It uses white text on a purple background and an image of two people holding mugs at a table.
A flyer with paragraphs of text explaining what WHYinwork offer. It uses white text on a purple background and an image of two people holding mugs at a table.
The back of a flyer that uses white text on a purple background. It has a pale blue box with a white WHYinwork logo.
A screenshot of a webpage that has a background image of two people holding white mugs. On top of that image is descriptive text.
A screenshot of a webpage that has a pale blue background with five icons and "more info" text for different services.
A screenshot of a webpage displaying three women and descriptions of their job roles. The women are all standing in front of greenery and smiling.
A screenshot of a webpage that has a paragraph of text under a "seminars" title.
WHAT THE PROJECT ACHIEVED...
Branding.
Established new and effective branding.
Real Impact.
Raised seminar uptake through promotional materials.
User-Journey.
Strengthened connections between WHY and WHYinWork.
