ABOUT THE PROJECT
Trees For The Downs
South Downs National Park Trust aimed to raise £260,000 as a part of their Trees For The Downs campaign—a campaign that looked to plant 100,000 trees across 150 sites across Sussex and Hampshire.
Solution?
Create promotional content to aid fundraising efforts and provide creative methods of raising money. Backed by a thoroughly researched marketing report, this solution—a dog walk fundraiser—was facilitated by an easily navigated webpage and app that could improve user-experience, funnelling users towards the required donation and fundraiser pages. Following this, I created additional merchandise designs in order to reach a demographic that spend less time online. This came in the form of stickers and wristbands.
These ideas and promotional materials were successful, and were later adopted by South Downs National Park Trust.
TOOLS: Adobe Photoshop, Adobe Illustrator, Visual Studio Code, Figma, Blender.
Screenshot of a website design that uses a photo of rolling green hills, an orange sign-up button and title text.
Screenshot of a website that features a large paragraph of text with orange highlighted words. On the right of the page is an information box.
Screenshot of a website that displays four phones, each of which demonstrate a different function of an app.
Screenshot of a website that has a donation page with different sums of money and textboxes for the user to answer.
WHAT THE PROJECT ACHIEVED...
Fresh Ideas.
Proposed new methods of fundraising and promotion which were used by SDNPT.
User-Experience.
Designed an easily navigated website and app that optimised fundraising.
Tailored Content.
Established offline marketing efforts suitable for the demographic.
