ABOUT THE PROJECT
You can donate to OTR here!
Off The Record
Off The Record is a mental health and well-being charity providing invaluable support for young people in B&NES. In 2023, they looked to launch and promote their 30 years campaign.
Solution?
Create a range of exciting digital and physical content to establish and promote the campaign. The vibrant red, yellow and blue were chosen to reflect the pre-existing branding and strengthen their connections with the young people they support. Flyers, banners, social media posts and invites were produced, maximising the reach across different demographics and ensuring donation targets could be reached.
Further responsibilities included the filming, producing and editing footage of interviews for a promotional event, and the storyboarding and creation of OTR-branded informative animations.
TOOLS: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Premiere Pro, Blender, Hootsuite, Mailchimp.
A poster with a black and white illustration of a group of people and yellow, red and blue stripes.
A poster with a photo of a group of people wearing t-shirts with a logo on and red, yellow and blue stripes.
A poster with a QR code and a bullet point list and red, yellow and blue stripes.
A banner with the Off The Record 30 Years logo, Young Futures Appeal text and red, yellow and blue stripes.
WHAT THE PROJECT ACHIEVED...
Storytelling.
Used video-production and graphic design to share real stories.
Collaboration.
Collaborated with people from various disciplines to optimise content.
Branding.
Developed logo, assets and a colour palette for the 30 Years campaign.
