ABOUT THE PROJECT
Meet The Ducks.
Meet The Ducks was an Augmented Reality trail in which the user had to collect different Bath Spa University-themed ducks. It was designed to provide light relief for Bath Spa students in a busy period of exams and deadlines.
Solution?
Collaborate with a group to produce something fun and Bath Spa-themed. I provided the 3D character designs that celebrated Newton Park Campus' wildlife whilst representing the vast array of courses, skills and passions the (human) students exhibit.
The team worked on branding that utilised a playful typeface, nature-themed colours and assets that brought the project to life. We generated methods of engagement through merchandise and gamified exercises, including a Duck Collection Exercise and the chance to retrieve real model ducks. The project was tied together by matching branding that introduced our characters, ensuring coherency across the team's content that made Meet The Ducks easy to engage with.
TOOLS: Adobe Aero, Premiere Pro, After Effects, Blender, Adobe Illustrator.
A leaflet featuring 3D modelled graduate-themed ducks holding various including laptops, coffee cups and guitars.
A leaflet with a checklist of graduate-themed ducks to find. The ducks represent different hobbies.
WHAT THE PROJECT ACHIEVED...
Engagement.
Character design improved trail engagement with BSU staff and students.
Brand.
Established a recognisable brand to attract interest.
Reach.
Ducks designs requested to be shared with BSU marketing team for wider use.
