ABOUT THE PROJECT
Dark In Here
Dark In Here is an OCD project that merged the world of research and visual communication. The project aimed to combat a lack of OCD recovery information online, whilst providing a source of information across multiple platforms.
Solution?
Convey thoroughly researched information in an engaging, non-stereotypical way. From the branding to zines to posters to Instagram posts, the designs aimed to be sleek and informative, whilst adhering to a style guide.
To help amplify relevant voices, I collaborated with local artists impacted by OCD. This not only boosted visual appeal and reach but led to the development of an art workshop. This workshop looked to provide yet more of a platform for those impacted by OCD, as well as offering a space to take a break, create something and express themselves.
TOOLS: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Premiere Pro, Google Analytics, Microsoft Excel.
WHAT THE PROJECT ACHIEVED...
Targets Met.
Fulfilled workshop attendee targets using effective promotion.
Collaboration.
Worked with a growing audience and creatives to develop new promotional strategies.
User-Journey.
Ensured the user-journey was simple and the end product was easily reached.
